In our first week, we explored branding beyond logos—focusing on identity, trust, and connection. We discussed the power of slogans, ads, and social media, emphasizing platforms like TikTok and LinkedIn. Inspired by themes like "Limitless" and the universe, we defined our studio’s identity through creativity, technology, and collaboration. This led to the name "Beyond", reflecting our vision of exceeding limits and redefining trends—"We don’t follow trends; we define them." Built on trust, professionalism, and innovation, we simplify complexity and create impactful designs that connect brands with people.

After the Feedback from Drik and Amer checkpoint 5:
"Today, we showed Dirk and Amer our work. They said the requirements for a branding project were met but we were lacking some brand identity. Our mission was not clear and to the point enough, it was too broad. That is why our logo was very simple and did not speak to the target audience. They suggested taking a step back and define our core values and mission well before proceeding. We are planning to consider a rebranding with a valid mission that suits our core values. We will design new mood boards and combine them into one to make sure everyone is on the same page. And possibly think of a new name that goes well with the identity."

After the feedback, we brainstormed ideas for our rebranding, aiming to create something that resonates with Gen Z. Tamer and I came up with SlayGency—a mix of Slay Agency and Slay Gen Z—which we felt perfectly represents us. From there, we defined our mission: crafting bold, fun, and unforgettable brand experiences rooted in internet culture and authenticity—no corporate clichés, just real storytelling. To bring this vision to life, we each created mood boards focused on Gen Z aesthetics, fun, and joy, then merged them into a cohesive final version. Using this as a foundation, we developed a stylescape to guide our brand identity and refined our work based on team feedback.

After considering rebranding our group, I created a mood board, and we combined all our mood boards to develop a stylescape. This stylescape included color palettes, typography, graphics, and the logo. As a result of the rebranding process, we selected a final design with six colors—four vibrant colors and two shades of black and white, which are not pure black or white. Based on the feedback we received from our teachers, we made further adjustments.

Check point 6: Today, we received feedback from our teachers on our re-branding, and they liked the design, mood boards, and stylescapes our group created. They mentioned that this branding is a significant improvement compared to our previous presentation. Petra gave positive feedback, saying she really liked our design and color palette.
However, they also pointed out that we have narrowed down our target audience. We agreed with this observation because, from the beginning, our goal was broad, and we gradually refined it. Chris suggested that the color palette could be improved to better match the Gen Z-focused mood board, but overall, he liked it.
Additionally, we presented our typography, which they appreciated because we aimed to make it playful. Overall, our brand is about bringing happiness and making people smile!

Every Thursday, our group had to present our progress to our teachers. We used Canva to create our presentation slides, and each week, a different group member was responsible for presenting them. In Week 3, I presented the brand guide to our teachers and classmates. I received positive feedback, as they liked how the brand guide was structured, detailed, and well-presented.